How to Stay Steady When the Story Is Emotional

In my role as a spokesperson, I’ve had to speak publicly after sudden, tragic events.
As a parent, the cases involving children are always the hardest.

In those moments, the challenge isn’t just what to say.
It’s staying steady enough to say it.

When emotions are close to the surface, the goal isn’t to suppress them. It’s to prevent them from overtaking your voice, your pace, or your message.

I start with my body.

Before speaking, I slow my breathing, plant my feet, and allow my voice to settle. A steadier body creates the conditions for clearer thinking. Without that physical grounding, even well-prepared messages can unravel.

Then I rely on structure.

I keep answers simple, focus on one idea at a time, and use short, grounded sentences. Structure provides containment when emotions threaten to spill over. It keeps the message intact even when the moment is heavy.

Empathy language is intentional, not automatic.

I use it when it genuinely helps the audience—not as a default or a performance. Often, a single, straightforward line is enough:

“We know people are looking for answers.”
“This is an issue people care deeply about.”
“Our thoughts are with the family and the community.”

From there, I return to what I can offer: what is known, what comes next, and what people can expect.

You’re not there to carry everyone’s emotions.
You’re there to be a steady voice in the middle of them.

That steadiness isn’t cold.
It’s a service.