What Reporters Need From You During a Developing Story

When a breaking news story unfolds, one of the fastest ways to damage a media relationship is to go silent.

I understand why organizations do it. Facts are still emerging, people are gathering information, and there's concern about saying the wrong thing.

But from a reporter's perspective, a lack of response creates a vacuum.

You don't need to have all the answers immediately. In fact, most journalists understand that information evolves during developing situations.

What matters is acknowledging the inquiry, sharing what you can, and setting clear expectations about when you'll know more.

Even a simple response such as, "We're gathering information and will provide an update as soon as we're able," is often more helpful than no response at all.

Strong media relationships aren't built only during routine interviews. They're built during the moments when the pressure is highest.

The organizations that communicate consistently, transparently, and respectfully during challenging situations are often the ones journalists trust most when the next story comes along.