Your Pre-Interview Routine Matters More Than You Think

When you went for your last job interview, you probably didn’t just wing it.

You likely spent time thinking about the organization, the people you’d be meeting, how you wanted to come across, and how you’d answer questions. That kind of preparation feels natural in that setting.

But when it comes to media interviews, that same level of intention often isn’t there.

And it shows.

You can usually tell within the first few seconds of an interview whether someone has taken the time to prepare. Their answers are clearer. Their tone is steadier. They know what they’re trying to say ... and just as importantly, what they’re not.

Preparation doesn’t have to be complicated. But it does need to be intentional.

A simple pre-interview routine can make a meaningful difference:
• Take a breath before you begin
• Get clear on one message you want people to remember
• Remind yourself: you’re here to inform, not perform

That last point matters more than most people realize. Many spokespeople feel pressure to “do well” or “sound impressive,” and that mindset can lead to overexplaining, rushing, or losing focus.

Your role isn’t to perform. It’s to communicate clearly.

When you approach an interview with that mindset, and take even a few moments to ground yourself beforehand, you show up differently. More steady. More focused. More effective.