Why Strong Media Relationships Start Long Before a Crisis
Strong media relationships aren't built during a crisis. They're built through consistent, honest, and professional interactions over time. Learn why investing in trust before you need it leads to better communication when it matters most.
The best media sources aren't always the most senior—they're the ones who communicate clearly, provide context, and help audiences understand complex issues. Discover the qualities journalists value most.
What Reporters Need From You During a Developing Story
When news breaks, silence can quickly erode trust. Learn why acknowledging media inquiries and communicating consistently is essential, even when all the facts aren't yet available.
Responsiveness is one of the simplest ways to build credibility with the media. Small actions like returning calls, meeting commitments, and communicating openly can leave a lasting impression.
How to Say "I Don't Know" Without Losing Credibility
You don't need to have every answer to be a credible spokesperson. Learn how honesty, transparency, and clear expectations can strengthen trust during media interviews.
Good Media Relationships Don't Guarantee Good Coverage
Building strong media relationships isn't about securing positive stories—it's about fostering fair, accurate, and informed reporting through trust and professionalism.
Drawing on experience as both a television reporter and spokesperson, this article shares practical insights into how journalists work and what helps build stronger, more effective media relationships.