Staying Cool Under Pressure

Nerves and panic are often mistaken for the same thing in media interviews—but they affect performance very differently. This article explains how to recognize the difference, why nerves aren’t the problem, and how to keep them from tipping into panic when the pressure is on.

Treating nerves as a problem often makes media interviews harder, not easier. This article explains why fighting nervousness backfires - and how structure, not calmness, is what actually creates confidence under pressure.

A rushed start can set the wrong tone for an entire interview. This article introduces a simple 10-second reset that helps spokespeople steady their body and voice before the first question is even asked.

Blank moments happen - even to confident spokespeople. This article explains why they’re not a credibility problem, and outlines a simple recovery pattern that helps you reset and regain control during interviews.

The instinct to explain is common, especially under pressure. This piece explores why adding “just a bit more context” can derail an interview - and how knowing when to stop speaking protects clarity and credibility.

When a story is emotional, staying steady can be the hardest part of the interview. This piece explores how to remain grounded, compassionate, and clear without letting emotion take over.

Under pressure, a spokesperson’s voice is often the first thing to change. This article explains why that happens - and offers practical techniques for grounding your voice so your message sounds steady and credible, even in difficult interviews.

Many spokespeople approach interviews as if they’re under interrogation. This article explains why that assumption increases pressure - and and how reframing the interview as a professional exchange leads to clearer, more controlled communication.